Before our first meeting together, we do our homework. We’ll research your competitors, their offers and pricing, and identify who they’re likely targeting. We’ll work out what we expect will be the best market segments for you to target, and exactly what we’ll need to do to get you an edge.

Then we’ll have a Breakthrough Strategy Session together where we’ll show you what we’ve come up with and break down our best initial strategy to meet your goals.

You’ll have a chance to meet the media buyers and copywriters who will be working on your account as well as ask any initial questions you might have.

Phase 1 of our process is designed to acquire data and achieve one very important goal. The identification of winning audiences for your offer.

We’ll start by combing through your account and taking note of what’s worked in the past. We’ll leverage your previous best-performing creatives and audiences. And mix this valuable insight with our research.

We’ll test many ad sets on small budgets, keeping wasted spend to the bare minimum. And cut ad sets early if they’re underperforming.

By the end of Phase 1, we’ll have proven audiences that respond well to your offer. Audiences that deliver a low cost per click, high click-through rates, and high conversions for your offer.

After that, it’s time to move on to Phase 2 of our process. If you’re coming into Hemon Media Group with winning audiences already identified, it’s likely we could even skip straight to Phase 2 from the start.

Much like Phase 1, Phase 2 of our process is centered around achieving one specific goal. This time we’ll be focused on identifying winning creatives. We’ll use the proven audiences discovered in Phase 1 at a moderate spend.

Our copy team is well versed in a huge array of niches. We’ll craft copy and images designed to work with your audiences and drive high click-through rates.

We’ll create 80/20 variations of your previous winning ads to test, as well as craft brand new ads. Our combined research, creativity, and experience virtually guarantee we’ll create ads that perform better than you ever would have imagined.

By the end of this phase, we’ll have uncovered both winning audiences and winning creatives. At which point, your account will be ready for Phase 3. Ready to scale?

Now that we’ve solved for both winning audiences and winning creatives, you’ll have some campaigns doing extremely well. There’s only one step left. To scale up the spend to meet your growth goals.

This is where we shine over most agencies. While many can get ads working in a test environment, they completely flop when they try to scale.

If you can’t scale the budget you’ll have a hard time growing the business. But through our extensive experience, we’ve refined our process so it performs like clockwork.

In this phase, we’ll use the winning combinations of creatives and audiences. And increase your monthly and daily budget to your desired amount. We do this while watching everything like a hawk. And making sure that ROI is maintained in the process.

This is truly the fun part. It’s not uncommon for our clients to request that we turn ads off temporarily when we fill their calendars or sell more of their product faster than they can fulfill it.